Thursday, July 2, 2009
Twin Airlines & Their Foul Plays
After a successful strategic acquisition of Air Deccan by Mr.Vijay Mallaya owned Kingfisher Airlines, Kingfisher has entered head to head with Mr.Naresh Goel owned Jet Airways and Jetlite. Both sharing a common relationship by owning twin airline’s each in both luxury class and other in the low cost carrier category. Overall, seeing from the market prospective both companies now have a better chance of sustaining with the immensely competitive Indian Air-market.
From the passenger’s point of view, it was expected that the mergers of such a kind will better the life of economy class passengers traveling in the low cost carriers in terms of inside flight services and by offering priorities while landing at the airport during the congestion hours to these low cost carriers by being associated with big industry players. Nevertheless, the services have improved to some extent and in a way directly benefited to both the airlines and the passengers.
Yet with these minor small changes visible in the inside flight facilities there is a bigger uncertainty which has paved its way at the cost of huge loss to passengers. It’s been observed that the twin airlines are playing rumble-jumble among its low cost airlines and the luxury airlines by clubbing the customers of both together in one of the flight rather than setting two half capacity filled trips across various sectors. It’s certainly is a very good strategic move in terms of avoiding the huge losses by the airlines but on the other hand its costing customers their precious time.
The way these airlines are handling this clubbing-passenger strategy is surely a foul play and customers are being cheated. They will keep telling the passengers that because of technical fault or snag they cannot fly now and get the flight delayed until they get to know the exact status of their other flight, once they are sure that both the flights can be clubbed into one than they declare a final timing of take off. But this uncertainty causes huge delays to the passengers and cost a lot of waste of times in spite of paying for the luxury class airfares.
Seeing from a business angle the move certainly holds good for airlines but it should not be implemented in the way which gives them the bad mouth because in the long run its going to cost them serious business to other low cost carriers like Indigo and Spicejet.
Probably, to handle a situation like this there has to be a new protocol being introduced. Each airline should rather come up with an idea to project the passengers with the forecast of probability of the flight to take off by projecting the statistics of seats being booked and how much percentage of seats required to be occupied to make a trip. I think by this idea at least airlines will make themselves clear about their strategy about flight trips and most importantly, it wont make customers to feel cheated at any moment of time.
Airlines sector is a huge market it requires alot of new ideas and there can be numerous innovative ideas needed to be tried and tested. Hopefully, we see some serious thinking done from Airlines on this and come up with blossoming ideas helping grow their business in a customer focused manner. In the end business revolves around clients and Customer is the King !!