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Wednesday, September 2, 2009

TWITTER’S CELEBRITY PRESENCE & THEIR RACE FOR FOLLOWERS


We all know what an impact Twitter has on everybody across the world and how it has become a force to reckon, which has taken the web world like a storm. There is no doubt that Twitter’s simplicity has played its part in climbing the ladder to success. The thing which makes this micro-blogging site even more popular is its Celebrity presence. This is no more a hidden secret that Celebrity presence has pumped up a large numbers of users on the website and there is more number of people, who are following their favorite celebrity as it would have ever happened on the internet before.

Twitter has been able to amass celebrities all across the globe from various professions and that has been Twitter’s one more catchy success story. Twitter has a gathering including the TV Anchors, Comedians, Sport Stars, Pop Stars, Politicians, Authors, Musicians, Actors etc to name a few. We have Stephen Fry, Lance Armstrong, Britney Spears, Barrack Obama, Shaq O Neil, Al Gore, Neil Gaiman, Arnold Schwarzenegger, Demi Moore, Mallika Sherawat, Priyanka Chopra etc etc. You just name a celebrity and it will be on Twitter. Twitter, lets say on the other side has given celebrities the power to play with their popularity and experiment few interesting things on the internet.

Whatever, it may be but it’s very clear that Twitter as a business rose because of the Celebrity presence and Celebrities grew their popularity through Twitter. Twitter has proved the theory of interdependency true again. Twitter by itself has understood the importance of celebrity presence and that’s one reason why Indian Bollywood Actress Mallika Sherawat was invited to Twitter Headquarter. The news of actress spread like a fire across India as ideally intended by Twitter and amassed a huge number of users post Mallika’s visit. What worked in Twitter’s favor was the fact that among the new joiners were also the celebrities from India, which attracted more number of common people joining Twitter from the second most populous country of the world following their favorite celebrities.


As they say it- Food might not taste as delicious as when you are hungry likewise Twitter’s Celebrity brigade wont have been as significant as it is today without its Followers( the fans). Statistically and logically, more the number of people following a celebrity on Twitter more the popularity of that celebrity. Moreover, why would celebrity want to miss an option so simple of staying connected to masses just by text-ing(tweeting) few lines about themselves and gain popularity. Not only Twitter is helping celebrities reach to masses, it has also provided them a platform to market their stuff on the web by themselves, but also provided them with the opportunity to get reviews and suggestions about their soon to be launched product. As a result, Celebrities tweet when they launch a new book, which they wrote or when they released the music for their new movie or when they are going to take interview of some famous politician on their tv shows or when they are about to perform at a concert etc etc and many more reasons like these because all such things help them market themselves as brand and help them grow their businesses.

Beyond all, Celebrities are humans and the greed of success and popularity co-exists among all. So, it matters a lot to a celebrity that how many people are following them. They feel happy and thank their followers when a milestone is reached. They feel proud about it. After all being most popular is everybody’s dream. Moreover, being popular helps business too. So, its clear that we love following our favorite celebrity on the Twitter and they loved to be FOLLOWED and I m also hoping that few people start following me after reading my blogs :-)

4 comments:

Sweton F said...

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Sweton F said...

hi buddy.....ur study regarding twitter followers was really very amazing ...these facts were really unknown to me..Visit http://thetwittersecret.com/

Vivek Nanda said...

Thanks Sweton, thanks for reading the article with so much interest.

james said...

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