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Thursday, July 2, 2009

Twin Airlines & Their Foul Plays



After a successful strategic acquisition of Air Deccan by Mr.Vijay Mallaya owned Kingfisher Airlines, Kingfisher has entered head to head with Mr.Naresh Goel owned Jet Airways and Jetlite. Both sharing a common relationship by owning twin airline’s each in both luxury class and other in the low cost carrier category. Overall, seeing from the market prospective both companies now have a better chance of sustaining with the immensely competitive Indian Air-market.
From the passenger’s point of view, it was expected that the mergers of such a kind will better the life of economy class passengers traveling in the low cost carriers in terms of inside flight services and by offering priorities while landing at the airport during the congestion hours to these low cost carriers by being associated with big industry players. Nevertheless, the services have improved to some extent and in a way directly benefited to both the airlines and the passengers.
Yet with these minor small changes visible in the inside flight facilities there is a bigger uncertainty which has paved its way at the cost of huge loss to passengers. It’s been observed that the twin airlines are playing rumble-jumble among its low cost airlines and the luxury airlines by clubbing the customers of both together in one of the flight rather than setting two half capacity filled trips across various sectors. It’s certainly is a very good strategic move in terms of avoiding the huge losses by the airlines but on the other hand its costing customers their precious time.
The way these airlines are handling this clubbing-passenger strategy is surely a foul play and customers are being cheated. They will keep telling the passengers that because of technical fault or snag they cannot fly now and get the flight delayed until they get to know the exact status of their other flight, once they are sure that both the flights can be clubbed into one than they declare a final timing of take off. But this uncertainty causes huge delays to the passengers and cost a lot of waste of times in spite of paying for the luxury class airfares.
Seeing from a business angle the move certainly holds good for airlines but it should not be implemented in the way which gives them the bad mouth because in the long run its going to cost them serious business to other low cost carriers like Indigo and Spicejet.
Probably, to handle a situation like this there has to be a new protocol being introduced. Each airline should rather come up with an idea to project the passengers with the forecast of probability of the flight to take off by projecting the statistics of seats being booked and how much percentage of seats required to be occupied to make a trip. I think by this idea at least airlines will make themselves clear about their strategy about flight trips and most importantly, it wont make customers to feel cheated at any moment of time.
Airlines sector is a huge market it requires alot of new ideas and there can be numerous innovative ideas needed to be tried and tested. Hopefully, we see some serious thinking done from Airlines on this and come up with blossoming ideas helping grow their business in a customer focused manner. In the end business revolves around clients and Customer is the King !!

The Darker Side of Indian's In The Aussie Racial Attack


The whole world is witnessing the racial abuse drama of Aussies taking on Indians students still there have been constant denial from the Australian government regarding its countrymen being involved in the racial abuse. The situation has gone so much out of the hands of Australian government that all their attempts to cope up with such cases are going all waste.


While the media is trying to showcase the exact picture of what is happening and what is not in Australia, there has been alot of fuzz about the incident on the internet. With internet providing the space for non-restricted expressions and emotions, there have been some really interesting informations being circulated around the world and out of which one of the most highlighted sqaushbuckling story is about -- "Why Australians hate Indian??".


One interesting post said- Indian students take advantage of their independence from their parents in Australia and drink alot, as a result of excessive drinking alot of crimes are performed.One other post said- Indians urinate in open spaces and spit anywhere they want. They say- Indians will always talk in the Hindi or some native language even within the class and workplace inspite of other non-indian people being present. One other post said- Indian students will stay in excess within an apartment and as a result they live in a dirty environment. Moreover, Indians will play music in loud volumes in the middle of the night and make huge amount of noise.Another post said- Indians by themselves are suppose to be the most racial people which can be easily justified if somebody visit's India.


Even after reading all the reasons above i dont feel that Aussies should take such a severe step of killing and hurting Indian students in their own country. Yet a human heart should not be provoked to an extent that they start a masaccare of such a mass abuse. Aussies have to be more responsible to mankind and should sustain everything.


Yet whatever have been written in the above posts have intensified the pain in my heart because there was not a single point which i could say is false about us.The reasons which have been shared are somehow hurting me as i see my fellow countrymen doing the same.Aren't we the most racial country in the world? Aren't we fighting among us, be it hindu-muslim or marathi-bihari? Aren't we spoiling our country and making it dirty everyday by urinating in open spaces? Aren't we playing music at loud volumes in the middle of night without caring of anybody else??Aren't we forming groups at our work places and talking in our native languages so that others dont understand??

My eyes goes into tears as i hear the answer from my heart to all these questions as - "YES WE DO IT !!". I know Aussies are wrong in what way they are trying to come over their frustrations but i m even more frustrated to know that we are actually doing all the things what i mentioned above.

I request everybody in India, to raise their standards.Lets start by making a change in thy self. Lets make our country the best place in the world where every Indian is gaining respect by doing something really good for the country rather than because of the money or position. Lets make our India the most beautiful country in the world and the heaven of the planet......

Monday, March 30, 2009

KARMA is taking a step forward…..


All across the globe be it US, be it UK, be it India or be it Australia, there is one thing which is common all around called PEOPLE. But among these people there is a set of extraordinary people whom we call as the SUCCESSFUL ones.

It is a well acclaimed fact that this lot of people whom we call as Successful are the people who are famous, remembered, unique or among the richest of all in the world. This is quite an unsurprising fact that every human being on this earth wants to be part of this elite group of people. In process to achieve it, everybody is doing their bit of things called KARMA. But yet, only a few of them are able to nominate themselves for being the part of this extraordinary league of people and yet very few among them are the winners to enter in the most wanted elite group. Why everybody whosoever is doing KARMA is not successful?

Why is the service class men working everyday is not successful? Why is the farmer yielding the land everyday is not rich? Why a teacher teaching in school is not among the famous people? Well, everybody is doing their KARMA, why they aren’t the successful ones or the richer ones or among the famous people in this world? What is the thing which is stopping them?

Yes, all of us know one thing from our holy books which says “KARM KIYA JA, PHAL KI CHINTA MAT KAR” means as a human being we should keep on doing our karma without thinking of its results. But do we really know the exact meaning of it. Does that mean a labor who is working day and night for his earning, should keep on doing it? Will that make him rich any day? Well the answer to this simple question is only “NO”, this will never going to happen.

We are mistaken in understanding the real meaning of KARMA. KARMA certainly does not mean just doing it but the real meaning is to do it a bit more than what we are currently doing. KARMA is to take a step forward in our lives and to do a thing which will make us a better person what we are today. KARMA is to understand our weaknesses and to work towards improving it for the betterment. KARMA is working out things to make our dreams come true!!!

Once we know the correct KARMA which we need to perform, we need not worry about the results and it only becomes a matter of time when our KARMA pays off. Now this is a situation when the holy lines saying “KARM KIYA JA, PHAL KI CHINTA MAT KAR” should be remembered with the feeling of honesty and grief. Let our KARMA move our life forward in the correct direction of our goal of life.

Tuesday, March 17, 2009

10 things you need to do in order to sack your boss



The boss has always been the undisputed king at the work arena. The boss orders and the employee have to follow him without any rebel. Unfortunately, all bosses are not good to work with, some of them are like devils, who came into our work lives to make it worse and keep on spoiling it. If the things go even worst, the possibility is the boss can sack us. But how can you surrender yourself completely to your boss? How bad it is to loose all your control and act like a numb to whatever have been ordered?
Seriously, it’s a “curse of life” to work under such dominating barbaric bosses. Why not we turn the tables around and get the boss sacked. Yes, you might be thinking- Are You Serious? But indeed, it’s feasible after all the boss is dependent on the employee to get the things done. So, let’s check out 10 ways to sack the boss out of the job:

FORM A CLOSE RELATIONSHIP WITH THE BIG BOSS: If you can have a better relationship with your boss’s boss than it is very much possible for you to get your boss sacked. You can always take your big boss under confidence and put a bad mouth about your boss, until he is fired.

GET ILL AT THE LAST MOMENT OF AN IMPORTANT DELIVERY: You know there is something very urgent of utmost importance needs to be delivered which has been promised by your boss. Your boss is completely dependent on you for that and the clients are on his head for it. This is probably the best time for you to get him kicked out of the company so what you do next – you get ill in a total bed rest condition at that critical time for your boss. You know all blame will go to your boss and he will get fired.

MAKE YOUR TEAM MEMBERS TO HATE YOUR BOSS: When you hate your boss, make sure you are not the only one who does it. Always discuss the negative points of your boss with the team. If your team members are not convinced, make them convince by some false statements against themselves by the boss. You have to provoke them for going against the boss and complaining to the higher management to remove him.

KEEP THE BOSS IN THE DARK: If your boss is your biggest enemy then keep your boss away from all the useful information about the work. Portray false yet attractive images in front of your boss. At the time of crunch situation bypass your boss to become pilot in the eyes of higher management.

CONSPIRACY: If you have a close female companion in your team, try to bring her close to your boss and then draw a conspiracy by saving the flirt chats between herself and the boss. Later on, by passing the chat transcripts to the HR-department, you are making sure some strict action being taken against your boss.

DIVIDE AND RULE: Sometimes, you need to be a real politician and have to inculcate the divide and rule formula between your boss and rest of the team. By doing this you have actually taken your boss in your complete confidence and more or less boss is in your full control, which in literal terms is nothing but you being the boss rather than the actual boss.

MAKE THE BOSS LOOK DUMB IN MANAGEMENT MEETINGS: It’s important you give all the wrong and incomplete facts and figures to your boss for the management meeting. Later on, when he is explaining the same you keep popping up with questions and proving him wrong with the correct information. By doing that you are scoring a lot of points against your boss and your boss might just get fired.

START YOUR OWN BUSINESS: It’s a pretty bold move to sack your boss, what you need to do is- Start your own business. By doing that you have become your own boss and you just fired your boss from being your boss.

TELL YOUR BOSS’S SPOUSE ABOUT HIS AFFAIR AT WORKPLACE: If your boss is dating a girl from your team and you got to know about it. Than you start trying and collecting all the proofs against him and one good day inform everything to his wife in an anonymous mode. The dearest boss’s wife will not allow him to come to office for sure and in one sense he is fired.

USING YOUR BOSS’S LOGIN AND DOING STUFF AGAINST COMPANY POLICIES: Most of the companies have a strict compliance nowadays. If you are a smart player then this could be a strong point for you to capitalize. Somehow, get your boss’s pc login and password and break the company compliance. He will be caught and fired for it.

Tuesday, March 10, 2009

MARKETING—“YES, IT’S BEING IN THE LIMELIGHT”

This is a well known fact – “Jo Dikhta hai, Wo Bikta hai” (Whatever we see, is what we buy) and the whole marketing world works in alignment to these words. Scientifically and broadly speaking - Marketing is based on identifying, anticipating and satisfying customer needs effectively and profitably. It encompasses market research, pricing, promotion, distribution, customer care and your brand image. The most accomplished way of marketing is undoubtedly Media. Be it print media like newspaper, ad-papers, pamphlets or our electronic media. The 24-hours on the run, idiot boxes like TV, Radio or the billboards chasing us all around the world along the highways, cities, metros, railway stations, airports etc are the most well known means of marketing. All these play a crucial role in influencing the respective target audiences everywhere. But the changing world of innovative ideas has got something really new for the marketing world and this new einsteinium way to market the brand is called – “BEING IN THE NEWS”. Yes, it the latest and the hottest, most successful way of marketing a brand.
Ok you must be thinking how it works. Well, of course being in the news is what called marketing anyways so I m not telling anything new here but being in the news for all the wrong reasons is yet another but fruitful way of branding. Ok how about this – You are hearing news about Rakhi Sawant more often than Tulsi of Saas Bhi Kabhi Bahu thi, you are hearing Shahrukh Khan more than Abhishek Bachchan and how about Paris Hilton rather than Julia Roberts in the news. Well, answer to all these are only one which is being in the News not necessarily for good reasons.
I consider Paris Hilton as the biggest Brand in the world and the reason for that is simple – She is always in the News!!
The best implemented or I would say the worst is that when nothing is happening for these elite group of people then we have ugly things coming out for these stars in the public – be it Shahrukh Khan having a spat with Salman Khan in a party or Rakhi Sawants Kiss incident with Mika or Hilton’s Sex Tapes coming out in public. All these things which might look intolerable or ridiculous to common people but the Celebes just love these scoops to be in the limelight. Gone are those days when image would matter more than being in the news, now it’s more important being there rather than just being out of it (news). Why the youngsters would want to be part of a tv show like MTV Roadies instead of being part of some multi national company because the platform gives them a lot of publicity and they are marketed so well for all the abuse, politics, crap and nuisance as compared to a well respected mnc job. Its simple somehow your visibility to the world, be it of wrong reasons markets you as a Brand and there is always a pool of people for which you were the wrong person but for others you were the correct one. Hence, you have the good support always.

So, just market yourself. Dont Worry if its bad sometimes I m sure with the world of discreet ideas you will find your own supporters.
The most important thing: ALWAYS BE IN THE LIMELIGHT.