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Monday, March 2, 2009

BEING REAL: YES IT's ME.....INDIA !!

Gone are those days when India was conserve, calm, silent and hidden. Its that time now where every Indian wants to be as vocal as a peacock in the field and heard by everyone around it. Its visible, the life styles have changed alot, the habits have changed even more and the Indian has now turned in the avatar of a "Global Indian". I have been part of this growing India and certainly the change is visible.
THE MNC CULTURE: The work places has become so western, gone are those days when the dressing and buttering will matter at work places. Its the time where work counts, your leadership skills rules and your communication in sanguine, mesmerises everybody else. All boses are very approachable, your ideas are heard, if not implemented and you have a presence at work. But all only if, you want it because there are always exceptions.
THE YOUTH: The youth of India has become open above caste, creed or religion. They want to have fun with their friends, it does not matter of which religion. There is an equal place for both men and women in young society. The youth is more planned, career oriented and clear about its goal in life and what they really want.
THE CINEMA: There has been a sudden twist in the movies which used to be part of indian cinema.Suddenly, there is a shift from the ALL ROMANTIC TALES to the real and normal life subjects. Movies are having the more real effects with hero's not acting sci-fi or super humans but just normal guy next door. The Maa-Behn words becoming common in all movies and the heroines becoming sexy as the ladies in the audiences are changing much to the competition. Movies are being made more for Youth and Teens as target audiences now. Indian cinema becoming global with Rehman and Resul bringing oscars. The Heat is ON with the buzzword Bollywood. Beyonce,Snoop dog, Timberlake all wants to perform in bollywood.
THE CRICKET: India and its cricketing body has certainly pushed the trigger of whole world towards the biggest market of the cricket i.e. Indian Subcontinent. The unsaid, unannounced monopoly and dominance of BCCI has taken the world with a quite shock but with no rebel as all just want to be part of this mullah party started by Indians called IPL(Indian Premier League). IPL is certainly the cricketing version of Soccer's very own English Premier League. At one end where the money is pouring in at will for the players, on the other side its a win win situation for the great cricket fans of India.
THE PARENTS: Parents have become extraordinary cool today. They have become very open with the idea of children working far from the home or studying away. They are giving full independence to their children in what they want and how they want to pursue. Even the love marriages have picked up alot in number and they are being successfully engaged by the parents consent.Kudos to the next generation parenthood !!
THE LIFESTYLE: Everybody is working on one strategy of EARN MORE SPEND MORE. Earlier, when there were hardly, one or two coffee shops or bars/pubs and restaurant in the cities and now its been flooded with the same. The foreign brands has conquered India like their second homes. The Allen Solly's, The VanHeusen's, The Tommy Hilfiger's all are here in India and selling as never before. The slum has hit everybody but the India is still spending that too big time.
THE FAITH AND DREAM: All the Indian have become confident and had developed a deep faith in themselves in this world arena that today, everybody thinks themselves as competitive as anybody else in the world. Every Engineer or Doctor who is in the making is almost certain of going abroad in their life at least once.Indians are working everywhere and with proven facts and statistics, they are the most skilled and hard working people in offering as professionals. Yes, the Indians have just started being real and what they are and there is huge to come.... STATUTORY WARNING:BEWARE THE INDIANS ARE ON THE MOVE

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